Our Advocacy

At Normalize, we partner with brands that share our ethos of advocating for important community-driven causes and provide products that meet the needs of all women from different socioeconomic backgrounds and cultural identities

Shop with Purpose and Drive Social Change

We believe that shopping goes beyond transactions and that the consumer has power in their choices to drive meaningful impact. For each purchase at the Normalize Marketplace, 6% of our proceeds go towards Peripety, a women’s crisis non-profit.  Join us in our mission to uplift our communities and achieve social change.

Meet our 3 Non-profit Brand Partners

Peripety

Our sister non-profit, Peripety is a nonprofit organization focused on empowering women in crisis by providing access to essential resources like housing, mental health support, and legal aid. Peripety offers a 12-week program to help women transform their lives during challenging times. Inspired by the concept of “Peripety,” meaning a sudden turning point, the organization aims to be a pivotal support system for women, fostering personal growth and resilience, which is why we donate 6% of our proceeds to Peripety.

 

Donate to Peripety by shopping our marketplace.

This is Jane

This is Jane is a wellness brand committed to the empowerment and healing of women and non-binary individuals. Named in honor of the Jane Collective, a 1970s underground organization that provided safe abortions, This is Jane champions reproductive rights and holistic health. With every purchase you can round up or donate an additional amount to support their mission to provide education, resources, and support to those who need it. 

 

Make a donation to This is Jane.

40 Tons

40 Tons is a Black and woman-owned cannabis brand rooted in social justice. With a mission to provide second chances, 40 Tons supports those impacted by the War on Drugs through job creation, advocacy, and re-entry programs. By choosing 40 Tons products, you’re helping to dismantle systemic inequalities and create opportunities for those who need them most.

 

Shop 40 Tons’ products in our marketplace.

We are proud to support these incredible brands and to share with you their stories and missions.

By shopping with Normalize, you make a real difference.