Wellness, normalized.
A curated plant-based marketplace and wellness platform bringing together trusted products, education, and community — built for women seeking natural, holistic options for sleep, stress, hormones, and everyday well-being.
Come on in — you're welcome here.
Kathleen shares the heart behind Normalize and how we hope to walk alongside your wellness journey.
"Wellness should not be exclusive. It should not be confusing. And it should not be out of reach."
Normalize Marketplace is a curated online marketplace and wellness platform that brings together plant-based, non-pharmaceutical products with education, community, and guided resources. We vet every brand for safety, sourcing, and compliance with the 2018 Farm Bill, so shoppers can explore tinctures, skincare, edibles, capsules, and daily essentials with confidence.
Beyond products, Normalize offers an education hub, a book club, a wellness tracker, and a community space where women can learn, connect, and make informed choices about their health. Whether you are just beginning to explore plant-based wellness or you are deep into your journey, our marketplace, guides, and community are designed to meet you where you are.
What We Stand For
Rooted in Our Values
Transparency
Every brand is vetted for safety, sourcing, and 2018 Farm Bill compliance.
Compassion
We build from lived experience, meeting women wherever they are on their journey.
Plant-Powered
Natural, holistic options for sleep, stress, hormones, and daily balance.
Education
Guides, a book club, and a wellness tracker to help you choose with confidence.
Meet The Founder
Kathleen Saucerman
Normalize was founded by Kathleen Saucerman, who turned her own lived experience with overprescription into a movement for better wellness options. Her vision is simple: make plant-based wellness accessible, intentional, and beautifully normal — one mindful choice at a time.
Our team is based in Denver, Colorado, and we partner with trusted brands, educators, and community leaders to build a platform rooted in transparency, compassion, and the healing power of plants.