
Why Every Wellness Product Should Have a COA
Transparency builds trust. Here's why Certificates of Analysis matter—and how to review the lab reports behind every Normalize Marketplace product.
Why Every Wellness Product Should Have a COA
When choosing plant-based alternatives for your wellness routine, knowing what's in your products is just as important as choosing the right ones.
At the Normalize Marketplace, we believe transparency builds trust. That's why we provide access to Certificates of Analysis (COAs), so you can review the testing behind the products you purchase.
What Is a COA?
A Certificate of Analysis (COA) is a report from an independent, third-party laboratory that provides information about a product's testing. Depending on the product and testing performed, a COA may include:
- •Cannabinoid potency
- •THC verification
- •Heavy metal screening
- •Pesticide testing
- •Residual solvent testing
- •Microbial testing
A COA helps you better understand what's in your wellness products and supports informed purchasing decisions.
Why It Matters
Not all wellness products are created equal. Third-party testing offers an added level of transparency, helping you verify that a product has been independently evaluated—not just marketed.
That's why we encourage every customer to review the lab reports before making a purchase.
The Normalize Marketplace Difference
We're committed to offering plant-based alternatives from brands that value quality and transparency.
Scroll to the bottom of the Normalize Marketplace website and click "COA" to view the available laboratory reports for our products.
Because when it comes to wellness, you shouldn't have to guess what's in your products—you should be able to see it for yourself.
Knowledge builds confidence. Transparency builds trust. That's the Normalize Marketplace difference.



